Find out all the latest The Ordinary & NIOD News & Gossip
The Ordinary Growth Factors 15%
This is the first of the brand-new products to launch in 2025! It´s something we´ve all been waiting for, it´s The Ordinary Growth Factors 15% or GF15%. It has just launched (7th January 2025 at 10am EST) and from the build-up I wont be surprised if this product sells out. It´s one of the MOST EXCITING products The Ordinary has given us for a while. Read more about it and buy here.
Nicola Kilner CEO of Deciem Steps Down as CEO
In November 2024, the news broke that Nicola Kilner, CEO & Co-Founder of Deciem, is stepping down as CEO but will remain as Co-Founder of Deciem. Read all about it here and who will be replacing her.
The Ordinary & NIOD Slowvember Sale
The Ordinary, NIOD & Loopha start their SLOWVEMBER SALE offering 23% off everything and this year, the sale ended on the 6th December 2024. Read all about what happened in the SLOWVEMBER SALE 2024 here.
The Ordinary Launches Bodycare – August 2024
The Ordinary sent out an email with the title “Get Your Body Ready“. Launching August 6th.
“We’ve applied our skincare expertise to create new formulations for your body.”
The Ordinary Body Care
- The Ordinary Natural Moisturizing Factors + Inulin
- Salicylic Acid 0.5 % Body Serum
- Niacinamide 5% for Face & Body
The Ordinary Exclusive Video For Deciem Chat Room
We have an amazing video sent by The Ordinary explaining about all 3 products. You can find this video on the Facebook group here. Here´s a sneak peek…
The Ordinary Subscription Service
The Ordinary has started a skincare subscription service where you can save 10% on your order and receive free shipping. Currently, this is only available in the US, but hopefully, it will be available in other countries.
“The Ordinary is introducing a new skincare subscription program, a simplified way to order your favourite products like Hyaluronic Acid 2% + B5 or Niacinamide 10% + Zinc 1% . And your subscriptions orders will receive free shipping and 10% off. Now you can keep your skincare regimen consistent without worrying about running out.”
How to use The Ordinary Subscription Service
- Create or sign in to your account.
- Shop your favourite products as you normally would.
- Add to the cart by selecting “Subscriptions” as your order method.
- Choose your delivery schedule (how many and how often).
- Enjoy free shipping and a 10% discount each time you receive your product.
You can change your delivery schedule and cancel your subscription anytime by signing into your account and adjusting your subscriptions.
What´s happening to NIOD?
This was spotted on Nicola Kilner´s (CEO of Deciem) Instagram Page.
What is happening with NIOD? Do we have anything new coming? It seems NIOD is finally getting the spotlight, and this event looked amazing. Hopefully, we will see something new, but if not, it´s nice to see NIOD up there. NIOD is a great brand that doesn´t always get the love it deserves.
The Panel At NIOD Event
The panel consisted of Nicola Kilner, CEO and Co-Founder of Deciem.
Steven Bartlett from Diary of a CEO interviewed Nicola Kilner on his very popular podcast and featured on Dragon´s Den.
Nafisah Abdalla, Deciem´s Science Communications Manager, is someone you may have seen in some of the social media videos.
Sarah Ann Macklin, who I have never heard of, is the founder of The Be Well Collective.
The Ordinary in Vogue´s Beauty Index
Vogue Says: “In the second edition of the Vogue Business Beauty Index, The Ordinary maintains its top spot with a continued perception of quality, effectiveness and value for money, as well as a high regard for its sustainable practices in the eyes of consumers. L’Oréal’s dermocosmetics powerhouses La Roche-Posay and Cerave climb the ranks to second and third position, respectively, with strong advertising campaigns elevating their digital scores. See the full article here and The Vogue Business Beauty Index“
Estée Lauder Acquisition is Complete
June 2024—This month, Estée Lauder Companies announced that it had completed the acquisition of Deciem, The Ordinary & NIOD.
While this seems to surprise many newbies to The Ordinary & NIOD, Estée Lauder has been involved with Deciem since 2017.
Since Estée Lauder´s involvement, there have been huge improvements. There were times when products were out of stock for months, and since Estée Lauder’s involvement, that hasn´t been the case, and some countries with stricter laws can now enjoy products they never could before.
I see the same old comments on Social Media, people hating Estée Lauder; it´s like there´s a script everyone copies and pastes everywhere. Mostly, the comments are about prices rising, and they have. But haven´t prices risen everywhere on everything?
Many products have been discontinued over the last few months, and everyone blames Estée Lauder for this, which may be the case. But what would you do if a product isn´t as popular as others, ingredients are too hard to source, or it´s not making money?
Discontinued Products
The Ordinary currently have a page called “Fond Farewell” where you can find all the latest products being discontinued. If you love them, run, don´t walk! I´m so happy that the majority of these aren´t my favourites, but I am very upset to see the Silicone Primer leave us. It´s the only primer I have used since 2017, and I have no idea which one to try once this goes forever.
Latest The Ordinary & NIOD News
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