The Ordinary 100% Fermented Rose Hip Seed Oil
Today, November 19th, The Ordinary released a brand new product: The 100% Fermented Rosehip Seed Oil.
It´s set to soothe your skin and reduce the signs of irritation, visible redness and signs of ageing whilst hydrating. Sounds amazing doesn´t it?
Sitting alongside the well-loved 100% Organic Cold-Pressed Rose Hip Seed Oil, this new oil uses fermentation technology to help prevent visible signs of sensitivity that can contribute to premature ageing. This multifaceted formulation also helps to improve skin texture and radiance, reduce the appearance of fine lines and wrinkles, improve skin firmness and elasticity, and strengthen the skin’s barrier—all while offering all-day hydration.
What does Fermantation mean?
Fermentation may be more closely associated with consumable products such as Kombucha, Kefir, and Kimchi, to name a few, and has long been an integral part of the daily diets and beauty practices of communities across the globe. Similar fermentation processes have begun to infiltrate the Western beauty and personal care space, while fermented ingredients have been used in skincare for more than a decade in countries such as Japan and Korea. This widespread curiosity towards fermentation in the beauty category has become palpable online, with online searches for “fermented skincare” increasing by 61% over the past two years. Soothe, Hydrate and Support Skin —with a Fermented Oil.
What´s the difference between The Ordinary’s 100% Organic Cold-Pressed Rose Hip Seed Oil & New 100% Fermented Rose Hip Seed Oil?
The original Rose Hip Seed Oil hydrates skin and helps signs of ageing by brightening and balancing uneven skin tone, supporting skin elasticity, and promoting supple, more radiant-looking skin.
Why The Ordinary has fermented it…
- Fermentation is when tiny living organisms, like yeast, are used to change a substance and create a final product.
- In 100% Fermented Rose Hip Seed Oil, the fermentation starts with a type of yeast called Starmerella bombicola.
- This yeast helps trigger a process that causes chemical changes in the oil, improving its skincare benefits.
- The fermentation changes the structure of the oil at a molecular level. This makes it better at reducing irritation and potentially preventing early signs of aging.
In short, fermentation helps make the rose hip seed oil more effective for your skin by boosting its ability to soothe and protect against ageing.
Targets & Benefits
- Advanced Signs of Aging
- Antioxidant Support
- Dullness
- Look of Redness
- Hydration
- Soothes Sensitivity
How To Use
You can apply this after your water-based serums and before a heavy moisturizer. This can be used in the morning or evening.
Price of The Ordinary 100% Fermented Rose Hip Seed Oil
$22.80 CAD | $17 USD | $20.40 Int. USD | £15.10 | €18.30 | $29.50 AUD | $147 HKD | ₩₩21,200 KRW | $484 MXN
