Are you looking for brands like The Ordinary? Well, we have you covered because on this page you will find a few brands that have copied The Ordinary products and some of the competitor brands.
About The Ordinary
Deciem launched The Ordinary in 2016 and changed the world of skincare forever. Brandon Truaxe, the founder of Deciem, was known as and is still called the ‘beauty disrupter’. He brought transparency to the industry and made skincare accessible to everyone. Sadly, Brandon Truaxe passed away in January 2019.
Many stockists of The Ordinary created their own version of The Ordinary and here are just a few of them listed below and some other budget skincare brands often mentioned in the Facebook Group.
Competitors & Alternatives to The Ordinary
These are just some skincare brands with product ranges very similar to The Ordinary. If, like me, you love The Ordinary because it is fragrance-free, make sure you check some of these other brands, just in case they contain fragrance.
The names of the products may be similar, but always check the percentages, size and price in order to give a good comparison.
The Ordinary Competitors, Rivals & Similar Brands
- Revolution Skincare
- The Inkey List
- Naturium
- Cerave
- B Beauty Bay´s own skincare brand
- Primark
- Boots Ingredients
- Superdrug
- Elf Skincare
The Ordinary
The Ordinary has around 60 products, including vitamin C, oils, antioxidants, retinol and retinoids, acids and haircare. Prices start from around $5$, and the most expensive product is The Ordinary Multi-Peptide & Copper Peptides.
Revolution – Skincare like The Ordinary
Revolution launched its skincare brand with just 14 products in August 2018. This is a very reasonably priced brand, with most serums costing from just 5$. You can buy direct from Revolution and you can find this is many other stores.
The Inkey List
The Inkey list launched in 2018 and currently has around 40 skincare products. It recently launched a haircare range. This brand copied The Ordinary in every way, from the products to the ingredients to the packaging and marketing.
Naturium Skincare – Brands Like The Ordinary
When this brand launched, it caused quite a scandal in the “Beauty World” because Susan Yara, a skincare influencer, sent out products for other influencers to try but didn´t tell them it was her actual brand. I´m sure you can find it somewhere on YouTube. The brand has a wide variety of products, from skincare products, including niacinamide and hyaluronic acid, to SPF, eye creams, lip products, body washes, and body lotions. The packaging looks nice, and I am keen to try the body washes.
You can buy Naturium at Naturium direct but only for USA and Canada or you can buy at Space NK and maybe some other stockists.
Cerave Skincare
Cerave is always mentioned in the Facebook Group. They are great products with no fragrance, just like The Ordinary and very reasonably priced. I often use their cleansers and moisturisers. They have eye creams and retinol and have a wide range of cleansers and moisturizers, too. The product range varies from country to country.
Skincare By Beauty Bay – Copies of The Ordinary
Beauty Bay is an authorised stockist of The Ordinary, and like many stockists, they decided to launch their own brand similar to The Ordinary.
Boots Ingredients
I love Boots, and they always have such great offers with their points card which is why so many people buy The Ordinary from Boots. Boots has it´s skincare brand very similar to The Ordinary which is called Boots Ingredients. Prices range from 5 pounds to 9 pounds currently. Really cheap!
Me + By Superdrug – Similar Brands
Me + by Superdrug has a skincare range similar to The Ordinary. It offers sheet masks, serums, cleansers, and lip balms. Prices start at £2.99. If you are looking for fragrance-free products like The Ordinary, check all the ingredients.
E.L.F. Elf Skincare
Elf has gone viral on TikTok many times, and the makeup is supposed to be amazing. This brand starts from just $4 and has a range of products, including cleansers, moisturisers, serums, exfoliants, spot patches, and more. Check the ingredients because I have seen perfume in some of the ingredient lists.
The Ordinary & NIOD
Did you know that The Ordinary has a big sister brand called NIOD? You can find details and comparisons for all the products here. NIOD is much more expensive than The Ordinary, but there are some fabulous products, and mixing and matching is okay.
Brands like The Ordinary
Which brands similar to The Ordinary do you use, and how do they compare? Come and share your thoughts, honest reviews, and tips with the Facebook group, The Ordinary & Deciem Chat Room.
