Hello! So, you’ve just joined Deciem Chat Room and may be wondering what it is and who is behind it?
About me
My name is Jo, and I became a #deciemaddict back in 2017. I was a latecomer to skincare (in my 40s) and I realised that I needed to start taking care of my skin. But the truth is, I had given up. My skin was so sensitive and I had so many reactions to everything I used, I was too scared to try anything new. It was a nightmare. I didn’t know what to try anymore.
Then in 2017, I heard about this brand called The Ordinary. I jumped online and ordered the signs of ageing and pigmentation regimens straight away. A box of goodies arrived, and I spent more time pampering myself than ever. The products felt great on my skin, but most importantly, there were no allergic reactions! After years of problems (both skin and health), it became clear that perfume in skincare products was one of the main problems for me.
I am so thankful to The Ordinary for bringing out fragrance-free products, allowing everyone to use ingredients that are not always available for every pocket, and making us all so much more knowledgeable about skincare.
Me (second from left) with the Deciem Team in Toronto
How Deciem Chat Room Came About
I absolutely loved how my skin looked and felt, and I quickly became obsessed. As I ordered more products, questions arose: Was I layering them correctly? Why were bits of the products pilling? Can I use these products together? Am I doing it right?
Back in 2017, The Ordinary website was nothing like it is today. It was difficult to navigate and did not provide much helpful information, even though it was a very “cool” website. You had to wait a week or more to get any help by email. There was only Deciem and one other company selling The Ordinary back then.
With all these problems, I thought I could not be the only one! I searched for Deciem, The Ordinary and NIOD skincare groups on social media, but there were none. So, I decided to set up a little Facebook Group, and the rest is history. Today, we’re a community of over 200,000 #deciemaddicts!
It’s an amazing community with so many incredible members always helping one another.
What is Deciem Chat Room?
Deciem Chat Room is an independently run platform for #deciemaddicts around the world. We have a Facebook group, a Facebook page, an email newsletter, as well as this website.
The Facebook group is a place where we can talk freely about The Ordinary & NIOD products, both the good and the bad. I’m passionate about real reviews by real people who have bought, tried and tested Deciem’s products. So I hope you come and join us in the Facebook Group!
Deciem loves & supports the group
I set up the group in early 2017. In September 2017, I was invited to London to meet Nicola Kilner (now CEO of Deciem). It was an absolute dream come true to meet the people behind Deciem.
That month, we also had the one and only live Facebook Group Q&A with the late Brandon Truaxe, the Founder of Deciem. You can find the original post in the Facebook Group. To view it, all you have to do is join the group. It’s an amazing post, well worth reading, so I recommend you check it out.
Since that time, Deciem has consistently been the most incredible company to deal with. They are always supportive and give the group members exclusive discounts and giveaways.
In November 2023, some members and I were invited to the first in-person event in Toronto to launch the newly formulated Hyaluronic Acid.
Is the group independent?
Yes, the group operates independently. It is a community-driven space where our members can openly discuss the positives and the negatives of Deciem’s products, ensuring authentic and balanced reviews.
However, it’s important to note that Deciem has consistently shown remarkable support for our community. For example, over the years, there have been exclusive events and giveaways. Like the Q&A sessions with Brandon Truaxe, the late founder of Deciem, as mentioned above. Or the time when Deciem generously offered our members an exclusive 20% discount on all products for about 10 days, in celebration of our milestone of reaching 200,000 #deciemaddicts. This shows Deciem’s ongoing commitment to our group, whilst allowing us to maintain our independent stance.
Affiliate
All the reviews in the group, on Instagram and on this website are by our group members, the #deciemaddicts. They are people like you and me who have bought, tried and tested Deciem products in real life and are here to share our opinions.
Impartial, honest reviews have always been really important to me and even more so now with social media and so many Instagrammers and influencers. To remain independent, affiliate links are used, as they are by most bloggers. Sometimes stockists will pay to advertise.
Press & Mentions
Glossy
Glossy wrote about the Deciem Chat Room group visiting Deciem HQ in Toronto for the launch of the new Hyaluronic Acid formulation in the article “How The Ordinary leveraged its community when reformulating its hero product” by Sara Spruch-Feiner. Read full article here
Mention by Brandon Truaxe, the Founder of Deciem
This was probably the most amazing mention ever, by the late Brandon Truaxe, the Founder of Deciem. Read post on Facebook.
