On October 8th, 2024, The Ordinary posted this on their stories: The Original Hyaluronic Acid is coming back.
The original Ordinary Hyaluronic Acid is coming back! This was quite a shocker because many complained about the original version being gloopy and sticky. It has been improved significantly, yet obviously, it is in demand.
Once again, it is essential to remember that we all have different skin types and concerns because one product will never suit everyone.
I love that The Ordinary has done this. They prove time and time again that they listen to their consumers and are never scared to return or remove something if it´s not selling or if it´s just not good enough.
So, in the past month, we have seen the re-launch of Loopha and The Ordinary Hyaluronic Acid. Will there be any other relaunches?
This is what The Ordinary has to say…
The Ordinary, renowned for its commitment to transparency and being ingredient first sees the return of its best-selling original formulation Hyaluronic Acid 2% + B5 serum, at the accessible price of $6 (USD). When we reformulated the original Hyaluronic Acid 2% + B5 in 2024, we added ceramides to the formulation, alongside some other tweaks to the formula. However our community across our social, Ordinary.com and customer happiness channels made it clear they missed the original formula, because after all everyone has different skin and preferences.
We heard you because our community is the most essential part of everything. The
Ordinary does and decided to bring back the much-loved original formulation to our
shelves. Re-introducing the original Hyaluronic Acid 2% + B5, offering adequate hydration at an accessible price point, this lightweight, water-based serum is a staple for any skincare regimen. Since its launch in 2016, the original The Ordinary Hyaluronic Acid 2% + B5 has consistently delivered lasting hydration and skin support. Featuring four molecular sizes of hyaluronic acid, this serum penetrates multiple layers of the skin’s surface to boost skin hydration after 1 week and sustains results after 4 weeks. With its accessible price of $6 (USD), it ensures that quality hydration doesn’t have to be a luxury. The original Hyaluronic Acid 2% + B5 will sit alongside our next-generation formulation, Hyaluronic Acid 2% + B5 and Ceramides
So, what is the difference between the original Hyaluronic Acid & the new formula?
The original formulation of Hyaluronic Acid 2% + B5:
● Targets dryness and improves skin texture.
● Strengthens the skin barrier after 4 weeks.
● Four forms of hyaluronic acid for multi-level hydration.
● Suitable for all skin types.
Our formulation of Hyaluronic Acid 2% + B5 and Ceramides:
● Reinforces the skin barrier and locks in moisture with ceramides
● Five forms of hyaluronic acid for multi-level hydration.
● Targets dryness and improves skin texture.
● Suitable for all skin types.
● Visibly reduces the appearance of fine lines and wrinkles
How do you use it?
Like the newly formulated Hyaluronic acid, apply a few drops directly to your face after cleansing. The Ordinary says, “With consistent use, the skin will appear softer, plumper, and more supple.”
Other Hyaluronic Acids by Deciem
More Products With Hyaluronic Acid by Deciem
